300. Communicating Your Value Before the Discovery Call Even Starts with Deb Mitchell

My guest today has a background that's genuinely unusual in this space, and it's exactly what makes her perspective so useful.

Deb Mitchell is a brand strategist and messaging expert who has worked with interior designers for more than a decade. She helps designers clarify their positioning, find their voice and attract the clients they actually want to work with.

But here's what makes Deb different from most people talking about branding and marketing. Before launching her own business, she worked in-house at a luxury interior design firm, shaping the firm's brand identity and managing client communications. She saw firsthand what attracts premium clients and what helps them trust a designer before that first conversation ever happens.

In this episode, we're talking about the gap between the quality of your work and what your brand may actually be communicating. We get into discovery calls, why your portfolio can't do all the talking for you, the pink flags you shouldn't ignore and the trust signals that help potential clients understand your value.

And yes, we also get into something I will preach all day long: you're interviewing the client just as much as they're interviewing you.

You'll Learn:

Why attracting the right client starts before the discovery call

What your website and messaging need to communicate that your portfolio can't

How to recognize pink, red and green flags when talking with potential clients

Why your discovery call should be a two-way interview

How trust signals help clients understand your value and feel confident hiring you

Connect with Deb here: