#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

<p>Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.</p><p><br /></p><p>Lindsay Casale is the Chief Marketing Officer at Pi Squared.</p><p>Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.</p><p>Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company. </p><p>She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.</p><p>She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.</p><p><br /></p><p>a TL;DR :</p><p>* What Fintech teaches you about Marketing in Web3</p><p>* What Web2 Marketers Must Unlearn to Thrive in Web3</p><p>* How to Market Technical Products in Web3 </p><p>* Why Web2 Marketers will be in high demand moving forward</p><p>* How to run the show as a solo marketer</p><p><br /></p><p>* and more. </p><p><br /></p><p>Get in touch:Pi Squared - https://pi2.network/</p><p>Lindsay - https://x.com/LindsayCasale</p><p><br /></p><p>Follow us:</p><p>Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast</p><p>⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠</p><p>Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠</p><p>Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠</p><p>Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠</p><p><br /></p><p>Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s</p><p>Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef</p>