How to Design Packaging for Ecommerce Brands: Operators Build (E4)

<p>“They have just shown how packaging can be so much of a differentiator.” </p><p>What does a professional DTC packaging design process look like in practice? </p><p>Chris Ganz (Senior Creative Director, Trevi) sits down with the Winks team to tackle one of packaging’s hardest problems: standing out on a crowded shelf. The group debates naming, mascots, and color palettes before testing real designs on real families. </p><p>Chris opens with a full competitor audit, sizing up Ollie, Vicks, and Beam. Three distinct concepts turn into five packaging directions, each with its own typography and color story. The team weighs a winking semicolon against a plush sleep monster, and one child’s smile carries real weight. </p><p>Powered By </p><p>Iris </p><p><a href="https://www.irisfinance.co/operators" target="_blank" rel="ugc noopener noreferrer">https://www.irisfinance.co/operators</a> </p><p>Skio </p><p><a href="https://9ops.co/skio-9operators" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/skio-9operators</a> </p><p>Omnisend </p><p><a href="https://www.omnisend.com/9operators" target="_blank" rel="ugc noopener noreferrer">https://www.omnisend.com/9operators</a> </p><p>Richpanel </p><p><a href="https://9ops.co/richpanel" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/richpanel</a> </p><p>Runneth </p><p><a href="https://9ops.co/motion-runneth" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/motion-runneth</a> </p><p>Aftersell </p><p><a href="https://9ops.co/aftersell-build" target="_blank" rel="noopener noreferer">https://9ops.co/aftersell-build</a> </p><p>Operators Portal </p><p><a href="https://portal.9operators.com/dashboard" target="_blank" rel="ugc noopener noreferrer">https://portal.9operators.com/dashboard</a> </p><p>Operators Newsletter </p><p><a href="https://9operators.com/" target="_blank" rel="ugc noopener noreferrer">https://9operators.com/</a> </p>