Integrated Fashion: How We Stopped Buying Clothes and Started Buying Lifestyles | Season 14, Episode 1

Why does every fashion brand run a coffee shop? How did a Stussy varsity jacket network from the late 1980s predict the business model of modern fashion? What does used spray paint have to do with why Miu Miu is one of the most effective brands in the world right now? Sol Thompson and Michael Smith open Season 14 of the Pair of Kings Podcast with a level set: the history of integrated fashion—the idea that buying clothes has always really been about buying into a lifestyle, a cult of personal...