E148: Warm Intros, AI Noise, and Building with Focus — Markku Vuorinen, Co-founder & CEO of Homie

<p>In this episode of <em>Perception Paradox</em>, created in partnership with <strong>Superhero Capital</strong>, I sit down with <strong>Markku Vuorinen, co-founder and CEO of Homie</strong>.</p><p>We talk about why cold outreach is broken, why warm introductions still work, and how Homie is building a systematic way for B2B teams to use trust as a growth channel.</p><p>Markku also shares what early PMF signals look like, how he thinks about building through the AI noise, and why focus matters more than seven-day weeks — especially with a one-and-a-half-year-old at home.</p><p>Homie is a Superhero Capital portfolio company.</p><p><br></p>