The Silent Killer of Paid Ads: Creative Decay

We look at why high-performing ad creatives naturally lose effectiveness over time, a phenomenon known as creative decay. Using data from a major DTC brand's Q3 campaign, we explore how frequency capping and rapid iteration can protect margins. Lucas and Luna break down the specific metrics that signal when an asset is dying and how to rebuild your testing pipeline before ROAS collapses.

#CreativeDecay #PaidAdvertising #ROASOptimization #DigitalMarketingStrategy #AdFatigue #PerformanceMarketing #DirectResponse #ConversionRate #AudienceSaturation #TestingFrameworks #CreativeOps #MediaBuying #CustomerAcquisition #FexingoBusiness #BusinessPodcast #MarketingAnalytics #BrandGrowth #LucasAndLuna

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