737: Helping Google Trust Your Pet Care Business with Amy Toman

What does Google actually need to see before it trusts and recommends your pet care business? Amy Toman of Pet Sitter SEO joins us to explore how AI is changing Google Business Profiles, local search, reviews, photos, verification, and even phone calls to businesses. We discuss why consistency across your website, social media, directories, and Google listing matters more than ever and how experience, expertise, authority, and trust help establish your business online. Amy also shares important cautions about changing your Google Business Profile, dealing with missing or fake reviews, claiming 24/7 availability, and relying on AI-generated advice. We close with practical ways pet sitters can build a stronger digital presence without chasing every new SEO trend.

Main topics:

AI Changes Local Search Building Google Business Trust Managing Reviews and Verification Optimizing Google Business Profiles Strengthening Online Business Authority Main takeaway:

"The more Google knows about you, the more likely they are to recommend you or your business." — Amy Toman

Being found online is becoming about much more than stuffing the right keywords into a website. Google is looking across your website, Google Business Profile, social media, reviews, photos, services, directories, and other sources to understand who you are, what you do, and where you do it.

For pet care businesses, that means consistency matters. If you want to be known for dog walking, cat sitting, or another specific service, make sure your online presence actually demonstrates that expertise instead of simply mentioning it once.

In this episode, Amy Toman joins us to unpack how AI is changing local search and what pet sitters should be doing now to build trust, authority, and visibility.

The goal isn't to trick Google. It's to give Google enough consistent evidence to confidently understand and recommend your business.

About our guest: Amy Toman is the founder of Pet Sitter SEO and a Google Business Profile Diamond Product Expert who specializes in local SEO, Google Business Profile troubleshooting, and reinstatements. She founded Pet Sitter SEO in 2017 after beginning website work in 2015 and has worked extensively with pet care professionals to improve their online visibility. Amy has contributed to industry organizations, spoken at pet care conferences, and audited hundreds of websites and Google Business Profiles. Today, she continues to help small businesses navigate the increasingly comp