#74 Local SEO in the Age of AI Search with Tyler Henn

In this episode, Roy sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio, a local SEO agency helping contractors and service businesses get found on Google Maps and now AI platforms. Tyler shares his journey from a UX design degree, to eight years at a car dealership, to a full-commission leap into roofing sales during a Georgia hailstorm, to finally building his own SEO agency from a single free website he offered a friend. They dig deep into how AI search actually works — why ChatGPT and Gemini essentially ”Google it for you” when they don’t already know an entity, why that makes online content about yourself something you have to actively build rather than wait for, and how easily that process can currently be manipulated. Tyler also breaks down his own podcast production workflow using Riverside and Metricool, his three-stage SEO funnel (using pizza as the running example), why he never lets clients respond to bad reviews, and the surprisingly common myth around using a home address for a Google Business Profile. A genuinely practical, wide-ranging conversation for anyone trying to be found online in 2026.