Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal

Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy.

None of that is particularly surprising.

But then the latest industry data shows something much more interesting:

When certain patients do come in, and when they decide to buy, they appear willing to spend considerably more.

In this week's episode of Power Hour, host Eugene Shatsman sits down with Kris Stevens, Vice President of Research at The Vision Council, to unpack some of the freshest data available on what is actually happening inside the optical market.

And this is not a small sample.

The Vision Council is analyzing roughly 2.2–2.5 million transactions per year, alongside recurring consumer research and direct feedback from providers across the country.

The picture that emerges is complicated, but hidden inside the numbers are some very clear opportunities for independent practices.