Jon Taffer's Complete Guide to Franchising

Jon Taffer, host of the hit TV show "Bar Rescue", has sat on both sides of the franchising table. He's been a franchisee, including one franchise you'd never guess. Now, as founder of Taffer's Tavern, he runs his own franchise system. And even with 40-plus years in business, he's shopping for his next franchise right now. That perspective means he knows exactly what to ask before buying in. The question he says matters most is one most would-be franchisees never think to ask.

Timestamps:

00:00 Jon Taffer's surprising next business move

00:30 Why franchising made Jason nervous

03:10 Jon's franchise résumé: from Hooters franchisee to Taffer's Tavern

04:22 Turnkey vs. brand: what you're really buying

07:02 Why so many corporate pros are jumping into franchising

08:08 The biggest perk: you can sit in it before you buy it

09:53 Beyond burgers: franchises in every industry

11:12 Jon's doggy daycare hunt and Jason's franchise near-miss

14:39 The FDD: the document you can't skim

16:58 The #1 red flag Jon won't touch with a 10-foot pole