The nuts & bolts of narrative building, with Maria Massad

<p>This week on Product Marketing Life we’re joined by Maria Massad, Senior Product Marketing Manager at G2 to take a deep dive into the world of narrative building. Maria shares her unique journey into PMM, why she loves the role, the distinction between positioning and the narrative, and why it matters, plus, tackles the MBA topic, and the one element of a PMM career that really grinds her gears.</p><p>---</p><p><em>"Writing is a skill that will serve you in product marketing, beyond product marketing, taking the time to really hone your writing skills and how you think critically about the world, forming your own opinions and judgments is something that will serve you throughout your entire life."</em></p>