I Pushed Back My Launch... Here’s Why (And Zone of Genius vs Zone Of Excellence)

I pushed back my launch.

And weirdly... I feel REALLY freaking good about it.

Today was one of my coaching days, and I went into it feeling overwhelmed trying to do two very different things at the same time:

Wrap up the done-for-you side of my business REALLY well.

AND prepare for a launch.

Turns out, running an agency and a group program at the same time requires a LOT of energetic switching. 😂

And as I’ve been cleaning up not just my kitchen sink offer, but my entire kitchen sink BUSINESS, I’ve gotten really clear on something:

Done-for-you implementation is my Zone of Excellence. It is NOT my Zone of Genius.

I’m really freaking good at it.

People pay me well for it.

I’ve spent years mastering it.

And it drains me.