A Very Real Launch Day: Crying, Deadlines & Getting It Done

Can you run your business while you’re sad?

Today’s Results-Focused Offer Refresh update is a little different because, honestly, I spent a LOT of today crying.

I got some unexpected news in my personal life. I left my Pilates class early because I couldn’t focus. My workday absolutely did NOT go according to plan.

And I also have a launch coming up.

I have a sales page that needs to get done. Coaches who need time to review it. Existing clients to support. Done-for-you projects I’m wrapping up. Travel coming up. And a whole business that doesn’t stop existing because I’m having a hard day.

In past seasons of my life, something upsetting happening could easily turn into, “Well, I guess I can’t work today.”

Today, I’m learning how to hold both.

I can be sad AND keep running my business.

In this episode, I’m talking about:

What happened when my personal life completely derailed the workday I had plannedWhy I let myself fully crash out and cry instead of pretending I was fineThe boundaries I put in place so I could stop waiting for another text or update and get back into my workWhy I’m still getting my sales page to my coaches TODAY, even though it isn’t completely finishedHow “done is better than perfect” is showing up during this launchWhy I’m thinking about discipline as a gift to Future Ashley instead of “fuck your feelings and follow the plan”The things I know I HAVE to prioritize during high-capacity seasons so tomorrow doesn’t become even harderWhy going to the gym, eating in a way that makes me feel good, and taking care of myself become MORE important when business is busyHow I’m balancing launching, client delivery, travel, relationships, and taking care of myselfWhy I’m trying to take some of the financial pressure OFF this launch instead of gripping onto “this HAS to work”

I’m not saying there aren’t days when you need to call it.

There absolutely are.