Radio Free 501c: Building Corporate Partner Programs with Roger Atkins June 29, 2026

<p>Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!</p><p>Episode 333: Building Corporate Partner Programs</p><p>Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting</p><p>Guest: Roger Atkins, President, National Tooling &amp; Machining Association</p><p>Roger loves his association and it shows in this insightful discussion of how to build relationships with sponsors. He makes sure that the focus is on value delivery, not a checklist of items, and he gives his staff space to actually enjoy their work! Roger is a unique Chief Staff Executive (CSE) because he was a member of his association for over 40 years. </p><p>Recruited directly by leadership due to his industry experience and knowledge, he embraced this opportunity for service to the community he is dedicated to helping. </p><p>This episode is full of easy to apply wisdom for your own corporate partner program from someone who makes it happen. </p><p>What is most important for your corporate partners? Share a comment! </p><p>#podcast #roguetulips #usaenews #ntma #relationships #sponsors #partners #association #nonprofit </p>