EP 144: How AI Helps Agents Build a Niche They Can Own

In this episode, I'm joined by Krista Recker of Moor Realty Group in Boston to discuss how she built an AI-powered business around the probate niche. We explore how she uses AI to uncover opportunities, automate research, personalize outreach, create content that answers the questions families are already asking, and build workflows that free her to focus on what matters most: helping people through one of life's most difficult transitions.

If you've ever wondered how to stand out in a crowded market, this conversation will show you how to use AI to build a business that attracts the right clients, creates lasting trust, and gives you more time to focus on the human relationships that drive long-term success.

Guest: Krista Recker

Probate Tech Collective: probatetechcollective.com

Krista Recker Properties: kristareckerproperties.com

LinkedIn: linkedin.com/in/krista-recker

Instagram: https://www.instagram.com/kristareckerproperties

Brokerage: Moor Realty Group, Boston, Massachusetts

Resources Mentioned:

Greg Isenberg's podcast. Krista says she listens regularly because the conversations with founders help her think about what can be built, which systems can be improved, and how to turn technical ideas into practical applications.

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com