(019) Rethinking Co-Creation at Work: How Human-AI Collaboration Creates Value

How should organisations redesign work in an age of AI? In this episode of Reshaping Finance, Raluca Stroe speaks with Professor Jasmijn Bol, PwC Professor in Accounting and Francis Martin Chair in Business at Tulane University's School of Business. Drawing on two recent AICPA & CIMA research studies, Jasmijn explores how organisations can create value through effective human-AI collaboration. The discussion examines incentive design, co-creation workflows, and why successful AI adoption is ultimately a work-design challenge rather than a technology challenge. The episode also looks ahead to the broader organisational transformations that AI may bring to structures, boundaries, and management systems.

What we discussed

Why organisations often underestimate how AI changes the nature of work and where human contribution creates the greatest value. How incentive systems must evolve to encourage effective collaboration between people and AI. Findings from research on human-AI co-creation, including when individuals should contribute during AI-assisted workflows. Common mistakes organisations make when embedding AI into existing processes and workflows. Practical considerations for managers redesigning work around AI capabilities. How widespread human-AI collaboration may reshape organisational architecture, incentives, and management practices in the years ahead.

Connect

Jasmijn on LinkedIn

Raluca on LinkedIn

Other resources

• Transformative Skills Pack: Creative mindset – Report

• Partnering with AI: A Strategic Blueprint for Finance and Accounting Excellence – Report

• Debut podcast episode: AI's impact on private equity – Blog

• Big data and AI: Challenges and opportunities in finance – The Reshaping Finance podcast – Blog

• AI for private equity and financial services industry – Podcast