RevOps Can’t Wait for the Foundation to Be Fixed

You can't fix the foundation if the plane is already in the air. So how do you rebuild the GTM engine without stalling everything leadership is asking for? Nicole Bradshaw has done it multiple times, and she's got a framework for it.

In this episode, Nicole Bradshaw, VP of Revenue Operations at PandaDoc, breaks down how RevOps leaders can balance foundational fixes with real business delivery. She shares her three-bucket sequencing framework (fires, quick wins, and end-to-end fixes), how to build stakeholder credibility before asking for six months to rebuild the funnel, and where AI actually fits into this, and where it doesn't.

If you've ever walked into a broken tech stack and been told to "just make it work," this one is for you.

🎙️ Speakers:

- Nicole Bradshaw, VP of Revenue Operations at PandaDoc — https://www.linkedin.com/in/nkbradshaw/

- Matthew Volm, CEO & Co-Founder of RevOps Co-op — https://www.linkedin.com/in/matthewvolm/

🔗 Resources:

- HG Insights (episode partner): https://hginsights.com

- RevOps Co-op podcast library: https://www.revopscoop.com/podcast

- Episode 101: RevOps Should Build for Itself First: https://revopscoop.com/podcast/revops-build-for-itself-ai

- Episode 94: The Boring Work Behind Great AI: https://revopscoop.com/podcast/boring-work-behind-great-ai

👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options