How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out.

They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect journalists with verified experts while giving publishers greater control over AI-generated responses.

The conversation offers a realistic strategy for building authority, earning backlinks, reaching customers, and becoming more visible across traditional search and AI platforms.

TOPICS COVERED

Brett Farmiloe’s journey from agency owner to Featured founder

The difference between paid media and earned media

How businesses can earn credible media coverage

AI search optimization, AEO, and GEO

Getting cited and recommended by large language models

How ChatGPT is changing the customer journey

Why PR results are difficult to measure

Consistency, quality, and quantity in media outreach