What are we really buying when we buy bread?

Two loaves sit side by side in the bread aisle. They look basically identical — but one says "artisan," one says "traditional," one is frozen, one is "freshly baked," and the labels mean almost nothing. The prices don't make sense. "Fresh" might be the most meaningless word in the bakery. And what's actually inside that beautifully packaged loaf? Bread is simple — buying it isn't. This season, we're finding out what you're really paying for. On the show: Steve, Fei Fei & Junya