Should You Still Avoid Boosting Facbook or Instagram Posts?

Meta has updated their ”Boost Post” options recently, which means we need to reassess whether our ”NEVER BOOST A POST” advice still holds true in 2026.

If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we’ll cover:

- how boosting works now in 2026 across Meta’s platforms

- what targeting options are finally available

- why call-to-action buttons and audience selection change the conversation

- when boosting a post can be a smart

We’ll also get practical about the stuff most people overlook, including why Apple users should avoid boosting inside the app if they don’t want to pay extra fees.