The Sports Biz Engine: Why Atlanta is America’s No. 1 Sports Business City

Sixty years after building a ballpark to entice the Braves to move south, Atlanta has officially been named the No. 1 Sports Business City in America by the Sports Business Journal. Outperforming massive media markets and traditional sports hubs, the A-Town has become the ultimate global model for sports infrastructure, corporate integration, and event hosting. In this episode, we sit down with David Broughton, Research Director at Sports Business Journal, to unpack the massive data di...