Retail Readiness Round: Wendy Kushel, Founder of Wendala's

Send us Fan Mail In this Retail Readiness Round, Wendy Kushel, founder of Wendala's shares practical advice for founders who want to get their products onto retail shelves. Wendy breaks down one of the biggest mistakes founders make before pitching retail buyers: not being truly retail ready. From UPC codes and legal labeling to understanding FDA requirements, she explains what founders need to have in place before approaching retailers. She also shares advice for founders hoping to land a ma...