Destination Viewing in the Short-Form Era

In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement of traditional broadcasts with the interactive, personalized engagement of the social media age. Sports, as a content genre, continues to dominate live viewership and capture cultural moments in a way few other things can. At the same time, the...