The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)

LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.

In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.

https://b2bgrowthco.com/linkedin-newsletter-growth-lab/

Key moments in this episode -

00:00 LinkedIn newsletters, AI citations and the current gold rush

02:20 Why LinkedIn newsletters are back in focus for B2B brands

03:50 The ghost town newsletter mistake that damages trust

05:10 Why every LinkedIn newsletter needs a clear promise

06:00 Lazy LinkedIn newsletter strategy

06:35 The LinkedIn Company Page bulletin board problem

08:15 Why relevance matters more than subscriber count

10:57 How to create a LinkedIn newsletter people want to read