LinkedIn Company Pages: Why Jay Schwedelson Is All In

Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.

Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing.

Key moments in this episode -

00:00 LinkedIn Marketing for B2B Growth

00:20 Meet Jay Schwedelson

01:53 Why Your LinkedIn Company Page Matters for Buyer Trust

03:44 How LinkedIn Helped Save Jay’s Business

07:56 Stop Posting Boring LinkedIn Content

11:17 Behind-the-Scenes Content for LinkedIn Company Pages

15:30 LinkedIn Company Pages and Employee Advocacy

20:49 AI, Imposter Syndrome and Marketing Confidence

28:05 Email Marketing and AI Inbox Summaries