#165: FOUNDER: AI and the New Economics of Independent Music Careers: JC Sanchez

<p>What happens when AI takes care of more of the business behind an artist’s career?<br /><br />In this episode of Sound Connections, Jakob Wredstrøm sits down with JC Sanchez, founder of Orphiq and a former music strategist at Spotify, Meta, and Sony, to explore how AI could change the way artists and their teams manage careers.<br /><br />JC shares why the next generation of music technology should reduce complexity rather than give artists another job to learn. The conversation explores artist management, AI-powered workflows, direct-to-fan relationships, product-led growth, and the growing middle of the music market.<br /><br />They also discuss why smaller audiences could become increasingly viable as AI lowers the cost of managing and monetizing a career, and why artists may not need to become full-time marketers or business operators to build sustainable careers.<br /><br />Listen in for a grounded conversation about AI, artist independence, management technology, niche audiences, and the changing economics of building a career in music.<br /><br />Produced by Amplitude Ventures AS.</p>