180 - Can We Add Before We Subtract?

Send us Fan Mail Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cut and a value add are two completely different promotions — one lowers what fans expect to pay from here on out, the other raises what they believe they're getting. He walks through the research on reference pricing, a study of MLB bobblehead promotions from 2012 to 2023 that moved attendance without touching ticket price, and real...