Matthew Volm: The Human Side of AI in RevOps

<p><a href="https://www.linkedin.com/in/matthewvolm" target="_blank" rel="noopener noreferer">Matthew Volm</a> discusses how AI is transforming revenue operations and go-to-market strategies, emphasizing practical use cases, challenges, and the importance of human-to-human interactions in sales.</p><p><br></p><p><strong> keywords</strong></p><p>AI, revenue operations, go-to-market, sales, account research, trust, digital channels, in-person events, SaaS, CRM</p><p><br></p><p><strong> key topics</strong></p><ul><li>AI in revenue operations</li><li>Account research and forecasting with AI</li><li>Challenges of AI adoption in sales</li><li>Trust and human connection in sales</li><li>In-person events vs digital outreach</li></ul><p><strong>Chapters</strong></p><p>00:00 Introduction to RevOps Co-op and AI in Sales</p><p>02:02 Current Trends in Revenue Operations and AI Implementation</p><p>06:57 Challenges of AI in Go-To-Market Strategies</p><p>10:59 Understanding Productivity Changes with AI</p><p>17:02 The Importance of Trust in Sales</p><p>24:05 Leveraging AI for Human Connections</p><p>30:06 Best Practices for Adopting SaaS Technology</p><p><br></p><p><strong> resources</strong></p><p>RevOps Co-op - <a href="https://revopscop.com" target="_blank" rel="noopener noreferer">https://revopscop.com</a></p><p>Eventful Software - <a href="https://www.heyeventful.com/" target="_blank" rel="noopener noreferrer">https://www.heyeventful.com/</a></p><p>Gong - <a href="https://gong.io" target="_blank" rel="noopener noreferer">https://gong.io</a></p><p>OpenAI - <a href="https://gong.io" target="_blank" rel="noopener noreferer">https://openai.com</a></p><p><br></p><p><br></p><p><br></p><p><br></p>