Your Response Is Your Brand Reputation

The internet never forgets, and that means every public mistake becomes a reputation test. In this episode, I sit down with Tiffany Knighten, Founder and PR Consultant at Brand Curators, to challenge the conventional playbook for crisis PR. We dig into why some brands and public figures recover from backlash while others make it infinitely worse. From Notes app apologies to reality TV scandals, we get into what audiences actually expect when things go wrong and how online narratives spiral ou...