04. Lee Gordon from Fold: Research-driven design in Bitcoin products

<p>In this episode of the Studio Twentyone Show, Sahil walks with Lee Gordon from Fold to explore the evolution of Bitcoin design and brand identity. Lee shares insights from Fold&#39;s recent redesign and his journey from creative writing to leading design at one of Bitcoin&#39;s most recognizable companies.

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<p>🔍 What you&#39;ll learn in this episode:</p>

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<li><p>How Fold approached their recent redesign as they prepare to go public</p>

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<li><p>Managing design teams efficiently in Bitcoin companies</p>

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<li><p>The role of research and customer feedback in product development</p>

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<li><p>Building design systems that scale</p>

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