Why Substack Is So Difficult (and Strange)

“There are many Substacks about Substack. This one is the OG.”

—Gregg Easterbrook

Today we talk about the reality of Substack, a reframed I want you to make, and a revelation I want you to consider. This is about figuring out why your Substack might be stalled, maybe a little jammed, maybe not getting started. It's not you. It's Substack.

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