How to Make Decisions With Incomplete Information with Former 7-Eleven and Blockbuster CEO Jim Keyes

#538 How to Make Decisions With Incomplete Information with Former 7-Eleven and Blockbuster CEO Jim Keyes

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Former Blockbuster CEO reveals what actually happened.

Get an inside look at how a 2x Fortune 500 CEO Jim Keyes approaches leadership and decision making. Plus the one lesson his father taught him that changed the course of his life.

You're staring at a decision you need to make.

You have enough information to move, but not enough to feel certain. So you keep researching, revisiting the options, and waiting for the moment when the answer feels obvious.

Jim Keyes knows that moment well. He spent 20 years at 7-Eleven, including five as CEO, and later led Blockbuster through the 2008 financial crisis. He has made decisions with employees, investors, and entire companies depending on the outcome.

And his answer is refreshingly human: there is no perfect decision.

You make the best decision you can with the information you have. When new information comes in, you adjust and explain why.

In this episode of “Success for the Athletic-Minded Man,” Jim and I talk about how fear affects judgment and what his training as a pilot taught him about responding under pressure.