190 - Laryssa and Liz on Black Friday and the Holiday Sales Question: To Discount or Not to Discount

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #190! We're still in our holiday planning series, and this week Laryssa and Liz are tackling one of the biggest decisions jewelry brands face every Q4: whether to participate in Black Friday, how to think about discounting, and what to do instead if a sale doesn't feel right for your brand.

In today's episode, Laryssa and Liz cover:

Why Black Friday is the noisiest marketing weekend of the year - and what that means for your strategy

How to decide whether discounting makes sense for your brand, your margins and your positioning

Why staying in your own lane during Black Friday weekend is easier said than done - and how to prepare your mindset for it now

Creative alternatives to a straight discount: early access, volume-based collector's sales, limited edition holiday packaging, storytelling deep dives and more

What to do if you decide not to participate in Black Friday at all - and why that's a completely valid choice

Why Small Business Saturday might be a better fit for independent jewelry brands than Black Friday

How to handle an "off day" Black Friday without confusing your customers

Why sharing your values during this noisy season can be a powerful differentiator

How to set realistic expectations about engagement during the busiest marketing weekend of the year