The Next Supplement Wave Pt 4: How Mars Men Hit $100 Million in 18 Months

"Send me a text" The last two brands in this series won on lifestyle, identity, and belief. Soft, cultural, aspirational stuff. This one wins on the total opposite. Mars Men went from bootstrapped to a hundred million dollar revenue run rate in under eighteen months, profitably, serving over four hundred thousand customers. In this episode, I break down why the problem you choose to build around determines how hard your marketing has to work, and the difference between a low-intent prob...