Why Grüns Sold to Unilever for a Billion Dollars in Under Three Years: What the Winners Got Right Series Pt 4

"Send me a text" Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. Everyone credits the gummy. People don't like chugging green powder, so Grüns made it taste good and easy, and that was that. But if the whole thing were just gummies and taste, any competitor could copy the format and win. Plenty have tried. The gummy is the visible part. The thing underneath it, the part that is actually hard to copy, is what this e...