When Rewriting Your Website Turns Into Rethinking Your Whole Business

At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business questions, and figuring out what I actually want the next chapter of my business to look like. ...