"Inside The Business Of Sport" With Andrew Brandt

<p>Welcome to the new edition of &quot;Talking Sports Books&quot; The final score tells you who won. The contract tells you how the sport actually works.That is the territory Andrew Brandt has spent four decades mapping. He has worked as a player agent, sat inside an NFL front office, helped steer the Green Bay Packers through one of the franchise’s defining transitions, taught sports law, advised athletic departments, and explained the business of sport to a public that increasingly knows a salary cap from a hard cap.His book, Smarter About Sports, promises more than a collection of locker-room anecdotes. It is a tour of the machinery behind the spectacle, where money, law, ego, leverage, timing, and public pressure all fight for the same yardage and if you had a dream of being involved in this world and becoming a success and think that you can do it on a budget of long lunches and sitting in an exec box at the stadium then think on as you are about to find out why it takes a certain kind of person to succeed here and sorry to be blunt about this but for 99% of you it&#39;s not you and never will be.</p>