Forget the Competition: Build a Market of One: Ep 108

Are you buildilng the practice you really want? Or is comparisonitis getting in the way? It's easy to get caught up comparing prices, qualifications, services, websites and social media. But here's the thing: just because another practitioner has the same qualifications or works with the same health conditions doesn't mean you're competing for the same clients. And standing out isn't necessarily about inventing a new modality, creating a signature program or finding an increasingly narrow nic...