Are You Charging Enough? The Pricing Maths Most Practitioners Never Do: Ep 104

How did you decide what to charge for your consultations? Did you look at what everyone else was charging? Pick a number that felt reasonable? Add $10 every couple of years? Or, if we're being completely truthful, did you basically make it up when you started your practice and keep tweaking it from there? Pricing is one of those subjects that gets surprisingly messy for practitioners. Because it's never just about the number. There's affordability. Accessibility. What your competitors charge....