SBL Guru Podcast - Marketing in a Theme Park

<p>Marketing in Theme Parks: How Alton Towers Uses the 7Ps</p><p>What does marketing actually look like inside a theme park?</p><p>In this episode of <strong>SBL in Real Life</strong>, Marty takes a trip to <strong>Alton Towers</strong> to explore how one of the UK’s best-known theme parks uses the <strong>7Ps of marketing</strong> to create an experience that customers want to buy — and come back for.</p><p>Using real-life examples from Alton Towers, we look at:</p><p>🎢 <strong>Product</strong> – It’s not just about rollercoasters. What is Alton Towers actually selling?</p><p><strong>Price</strong> – Tickets, dynamic pricing, packages and getting customers to spend once they are inside the park.</p><p><strong>Place</strong> – How location and digital channels affect the customer experience.</p><p><strong>Promotion</strong> – Advertising, social media, new ride launches, events and creating excitement before customers even arrive.</p><p><strong>People</strong> – Why employees are such an important part of marketing a service business.</p><p><strong>Process</strong> – Booking tickets, entering the park, queueing, apps and making the customer journey as smooth as possible.</p><p><strong>Physical Evidence</strong> – The rides, theming, signs, buildings and environment that turn a service into a memorable experience.</p><p>The <strong>7Ps can sound like another marketing model to memorise for ACCA SBL</strong>. But when you see them operating in a business like Alton Towers, they become much easier to understand — and much easier to apply in the exam.</p><p>🎧 <strong>Season 1: SBL in Real Life – Episode 24</strong></p><p><strong>ACCA SBL Guru Podcast with Marty Windle and Friends</strong></p><p>#ACCA #SBL #ACCASBL #SBLGuru #Marketing #7Ps #AltonTowers #ThemeParks #StrategicBusinessLeader</p><p></p>