The Ad Podcast

← The Ad Podcast10 oct · 30 min

⁠Alexander Guerrero⁠ - Founder and CEO - ⁠Nextide Media⁠

⁠Alexander Guerrero⁠ - Founder and CEO - ⁠Nextide Media⁠10 oct30 min

<p><a href="https://www.linkedin.com/in/alexanderjgx/" rel="ugc noopener noreferrer" target="_blank"><strong>Alexander Guerrero</strong></a>, Founder and CEO of <a href="https://www.linkedin.com/company/nextide/" rel="ugc noopener noreferrer" target="_blank"><strong>Nextide Media</strong></a>—the modern adtech network unlocking livestreaming for enterprise brands. Alexander started NexTide after experiencing firsthand how painful and unpredictable creator-led live activations could be. Today, he’s built the technology stack that treats live streamers as modern publishers—combining non-disruptive ad overlays with LiveGuard™, a patent-pending AI brand safety engine that monitors live video, audio, and chat in real time. From working with major brands like <a href="https://www.linkedin.com/company/state_farm/" rel="ugc noopener noreferrer" target="_blank"><strong>State Farm</strong></a> to backing from creators and investors across gaming and sports, Alexander is turning live attention into scalable media outcomes. Today, we’re diving into the mechanics of live brand safety, fixing the broken creator campaign workflow, and why livestreaming is the next major media channel. </p>