The Hidden Reason Your Land Isn’t Selling Online

In this episode, Mark Podolsky, Jon Burnett, Mike Zaino, and guest Chris Clark explore one of the most overlooked reasons land may not be selling online: the website itself. Drawing on experience from more than 2,000 land deals, Chris explains how slow load times, poor mobile design, confusing navigation, and weak customer journeys can quietly kill conversions even when traffic and leads are strong.

The conversation breaks down when a land investor actually needs a website, which metrics matter most, and how tools like property maps, email capture, checkout functionality, and conversion rate optimization can turn a website into a true salesperson for your business.