#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation.

Christine Kotler, Chief Marketing & Communications Officer of Baptist Health South Florida, joins Mike Kaput to walk through how her marketing and communications team built an AI adoption model from the ground up: a structured learning curriculum, the peer-coaching "AI Sherpa" model, real use cases, and the honest friction of doing this inside a regulated healthcare organization.

Part of the AI Transformations series, presented by Google Cloud.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:06:00 — Why marketing & comms took the lead on generative AI

00:10:57 — How the transformation started to unfold

00:14:23 — The AI Sherpas

00:20:12 — The learning hub and building their own AI curriculum

00:22:14 — How AI is changing the marketing/comms team's work

00:28:28 — The people side of the transformation