The World is Taking Out Its Garbage with Chris Cotton [E221]

Thanks to our Partner, AppFueled

The world is churning. Business is changing. Car counts are down for a lot of shops, customers are feeling the squeeze, and it seems like everybody is getting kicked while they’re down.

But here’s the thing: none of that is an excuse.

In this episode of the Auto Repair Marketing Podcast, Brian Walker and Chris Cotton talk about what it really means to operate your shop when things get slow. They talk about planning for predictable slow periods, making the most of every car that comes through the door, increasing your ARO, building relationship “coins” with your customers, and why having enough service advisors can make a bigger difference than you might think.

They also get into something every shop owner needs to hear: slow times are a great opportunity to fix broken processes, improve your customer experience, and double down while your competition is laying down.

You may not be able to control what’s happening in the world. You can control what you do about it.

Give this episode a listen and find out how to turn a slow season into an opportunity to separate your shop from the competition.

Lagniappe (Books, Links, Other Podcasts, etc)

The Weekly Blitz Podcast

Chris Cotton

Simon Sinek

AutoFix Auto Shop Coaching