Happy Hour Profitability and How to Know If Your Bar’s Specials Actually Work

Good drinks aren’t the only thing that can make or break a happy hour. A packed bar can still be losing money. In this episode, I’m breaking down how to tell if your happy hour is actually creating new business or just discounting drinks for people who would have come in anyway. We’ll talk about cover count, check average, discounted sales, guest behavior, and the numbers you need to look at before deciding whether your happy hour is really working. Because a busy bar looks good. But if the p...