🥹 “Adorrrrrable” — AI agent’s cute-washing. Arcteryx vs. Patagonia. Skydance’s megastudio. +Publicly traded poetry

Why is every tech brand launching a cute AI mascot?… It’s the Labubufication of AI.

Arcteryx has become an accidental luxury brand… just like Patagonia before it.

Paramount + Warner Bros closes tomorrow… introducing David Ellison’s “Skydance.”

Plus, we wrote poem (a publicly-traded poem)... about Nike

$AS $NFLX $META

Grab your Tickets to the IPO Tour: Our In-Person Offering

Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup

Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

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Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/