How To Set Better Conversion Goals In Google Ads With Jeff Coleman

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on...