Klaviyo's New AI Tool Will Replace Half of What Agencies Do — K:BOS 2026 Recap

Just got back from K:BOS 2026 in Boston.

Second year attending. First year sponsoring as a Silver Partner with a booth on the floor and a seat at the Partner Advisory Council with Klaviyo's executive team.

In this episode I'm breaking down everything that happened — what Klaviyo announced, where the platform is going, and what it means for D2C brands and retention agencies right now.

The biggest release: Composer. A natural language SQL interface that queries your entire Klaviyo database on demand. No data scientists. No SQL queries. Just type what you want and it pulls it.

The biggest shift: agencies are no longer going to be valued for their deliverables. They're going to be valued for the strategic insights they bring on top of them.

This is the episode to listen to before Q4 hits.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02