The Brand Building Podcast

← The Brand Building Podcast13 ago · 10 min

We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes

We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes13 ago10 min

After a decade of auditing ecommerce brands,my team keeps seeing the exact same mistakes.

Over and over. Across every size. Every category.

And these mistakes aren't costing brands hundredsof dollars. They're costing tens of thousands —sometimes hundreds of thousands — every single year.

In this episode I'm walking through all 8 of them.If you're running Klaviyo, there's a very goodchance you're making at least 3 of them right now.

From measuring the wrong metrics, to ignoringdeliverability, to turning email into a couponmachine — these are the blind spots we find inalmost every account we audit.

Very few brands have a traffic problem.Most have a systems problem.

Fix these and the gains compound month after month.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02