Why Purpose Isn't Enough | Mental Toughness Academy Week 1

In Week 1 of this special six-part Mental Toughness Academy series on The Burn Podcast, Ben Newman lays the foundation for everything that follows by introducing the one concept he believes separates elite performers from everyone else: The Burn. Drawing from nearly two decades of coaching championship teams, Olympic athletes, Fortune 500 organizations, and leaders across the world—including his work as Mental Conditioning Coach for the Alabama Crimson Tide football—Ben shares the same menta...